Find Your Greatness Beyond failure
One of Nike's campaigns is Finding Your Greatness and in one of the ads it portrays numerous ordinary young athletes in different locations across the world, it ends with a young man atop a very high diving board. You can almost feel the angst and the tension he feels standing at the edge of a great opportunity or a great disaster. In the ad the narrator says these words:
"Greatness is wherever somebody is trying to find it!"